Electronic Shelf Labels (ESLs) are revolutionizing the retail space by bringing the shelf edge into the Internet of Things era, helping to create shopping experiences that are more engaging, rewarding, personalized, and profitable. We help retailers optimize sales and margin at the shelf edge, where 90% of purchases are still made. Managed remotely, and wirelessly, ESLs cut out time-consuming manual updates, saving your workers time while reducing your printing costs.
Display Data Overview
Displaydata is leading the way when it comes to refining retail workflows with labeling. Their Electronic Shelf Labels (ESLs) give you the ability to manage display labels from the tips of your fingers. Smart electronic displays can keep your stores updated with accurate product pricing and information. The world’s best ESLs are run by a truly enterprise-class solution using only a single server instance. Displaydata labels are recognized as being the brightest, sharpest, and most consistent colors available. Battery-powered, easily fitted, and wirelessly managed, our electronic displays are more dynamic and durable than paper, and more cost-effective than LCDs or tablets. They’re also sleek and aesthetic and provide a cost-effective solution that supports the agile and timely flow of data around your plants to help teams work with greater speed and accuracy.
Retail Experiences for the Digital Age
Display Data ESLs create agile, connected spaces that allow you to remotely update any number of labels, anywhere, in seconds. Price and promo strategies can be deployed with speed, agility, and consistency to price match, get ahead of competitors and respond quickly to big data insights. Freeing associates from manual label changes helps them focus on sales, while margins can be improved, too, by more easily graduating price reductions for overhanging stock or fresh goods. And, by showing competitors’ prices and social reviews, you can persuade customers who might be showrooming to buy from you.
The fully graphical ESLs can be used to highlight promos and, more personal, engaging, and rewarding offers can be sent to customers’ smartphones based on their buying behavior – from search histories to past purchases. What’s more, you can partner with brands to promote their products on your labels, growing income from shelf edges that will be more agile, eye-catching – and profitable.
Superior Scalability and In-Store Engagement
Superior scalability and the fastest rollout capabilities to easily deploy and manage millions of IoT-enabled electronic shelf labels, across thousands of stores. This is proven with our largest US customer deploying across North America, and our largest European customers with over 1,300 store installs across 7 countries, each in under 2 years. By implementing Display Data into your stores you can expect highly secure end-to-end connectivity with unparalleled industry coverage, over-the-air (OTA) updates, and zero interference with Wi-Fi networks. Big data insight, combined with our IoT-enabled ESLs, drives powerful in-store customer engagement with AR, NFC, and geo-location technology.
Profit From Big Data
Our digital ESLs create connected stores that enable limitless label changes. If big data suggests matching competitors’ offers, it’s easy: You can change one shelf, at one location, or millions of labels, in every store, in seconds. Likewise, when big data insights identify product bundles that are selling well, it’s simple to create and distribute upsell content to the shelf-edge, and replicate successful promos across stores.
Our ESLs put a name to data, enabling you to know who’s in-store. You can use insight into customers’ search histories, social interactions, purchases, and more, to send them precisely targeted offers to smartphones that are more engaging, rewarding – and profitable for you. What’s more, footfall data can be used to alert associates to customers who are dwelling in a certain area of the store, improving customer service.
Smarter Pricing. Stronger Profits.
Digitize the store to deploy price and promo strategies with speed, agility, and consistency. Spend more time with customers, shrink costs, and grow margins. Our eye-catching ESLs provide a blank canvas to automate the update of any shelf-edge, anywhere, in seconds – creating audit trails in the process. Such frictionless pricing frees associates to focus on customers while saving time and money.
Key processes are accelerated too. For instance, our Flash and Collect solution helps associates locate where stock needs to go, accelerating replenishment and returns management. And, with Scan to Position, associates can use a handheld computer to connect shelves with associated products to ease replenishment, online order fulfillment, and planogram compliance. Merchandising is improved too, with associates scanning QR codes on ESLs to view videos and planogram instructions to ensure the store is dressed as you intended.
Highest Quality and Lowest Total Cost of Ownership
Our Electronic Shelf Labels (ESLs) are the highest quality and best performing available using our exclusive DisplaydataLUT™ technology. The most advanced and still only centralized, enterprise-class solution, offering the lowest total cost of ownership (TCO) of any electronic shelf label vendor. Lowest cost installation and maintenance using the least amount of hardware in-store of any vendor – with no need to close stores and disrupt shoppers. Our solution maximizes battery lifespan and delivers the lowest total cost of ownership (TCO) versus any other ESL vendor. The first ESL provider to use sub-1 GHz in our enterprise-class solution and the world’s leading expert.
Automatically register goods:
With our electronic displays that have Bluetooth built-in fixed to component racks, inventory can be automatically and accurately registered – saving the time needed to manually capture data – with parts moved straight to the line in step with sequence numbers.
Optimize warehouse space:
As you relocate items in the warehouse the electronic displays can be easily updated to mirror these changes, clearly relaying what’s on the shelf, rack, or bin to ensure accuracy and compliance.
Support efficient line performance:
Fitters can be confident that they have enough parts to hand with the electronic displays on their racks, updating sequence numbers as vehicles progress so reducing the tendency for fitters to over-order or panic and stop the line.
Dynamic Central software only needs to be installed on one server at your head office – physical or virtual – and allows you to update any number of electronic displays remotely, in seconds. And with simple drag-and-drop templates, you can easily re-design and update the layout of your electronic displays at any time. What’s more, the displays confirm that updates have been made and communicate their status back to you. This allows remote changes to be made to their settings to optimize display performance.
Every electronic display is managed wirelessly, through small Dynamic Communicators powered over Ethernet. Each Communicator can connect with up to 200,000 electronic displays over 50,000 square feet and fits on a simple bracket, minimizing the financial impact of the installation.
The electronic displays combine bright, vivid colors with sharp text to clearly display information that’s viewable through 180°. Each electronic display is battery powered, with long-lasting and replaceable batteries. The electronic displays also report back their battery life to avoid any downtime, and update on their status – such as whether planned changes have been made. Robust IP-rated Guard enclosures are also available that protect the electronic displays from dust, dirt, and bumps.
Don’t hesitate to reach out and learn more about how Electronic Shelf Labels are revolutionizing the manufacturing and warehousing industries. Let us help you figure out how to implement Display Data’s Electronic Shelf Labels into your business. For more information contact a ValuTrack specialist at 877-484-8187 or [email protected].
Since opening our doors in 1989, ValuTrack has been providing end-to-end enterprise solutions focused on data capture, asset tracking and visibility, workflow automation, and technology modernization. We can give your organization the tools it needs to optimize its supply chain, workforce and business processes.
Address: 221 East Main Street, Suite 205, Milford, MA 01757 Phone: 866-825-8382 Fax: (508) 533-4923 Email: [email protected]