Shopping is shopping is shopping. Not any more! Go to a store or shop online? Find something online but go to an actual bricks-and-mortar outlet to feel and test the item? Window shop at the mall or Google? Find something in a store but go home to order it online, hoping for a better deal? So many options and it is difficult to know what’s best.
Retailers in stores are working desperately to make sure that you will still visit them and actually make your purchase in-store. They know that there is an inherent appeal to the sensory experience of holding, stroking, smelling, trying on and tasting. However, they also know they are competing with the ease of online shopping and the wealth of product information that is right there at your fingertips.
What shopper doesn’t like to see the price reduced right before their eyes?
Just imagine. You’re standing at shelf edge checking out a fishing rod or a new hair dryer, thinking maybe you should try to find it online and, click, the electronic label in front of your face reduces the price by 15%. Now it’s a no-brainer. You pick up the item and proceed to checkout.
Have you ever found an interesting, unusual item, perhaps a innovative electric razor and wondered if it really worked as advertised? With Electronic Shelf Label (ESL) technology, you can see a review from a real customer who is very pleased (or not) with it.
Smart retailers are moving to ESL solutions to engage you right where the merchandise is located and to encourage you to actually take it to the checkout and pay for it. If you check out these ESL units, you will be pleasantly surprised. Not only does the price show, but the label will instantly show any change in pricing and it will also be changed at the checkout so you don’t have to worry about being faced with a larger bill than expected at the cash.
Wouldn’t you feel special if your smartphone popped up a promo for an item you were looking at? Don’t be scared. That’s just what can happen with ESL technology at work. It can be very personalized.
Maybe you want to check out details about the product. Size, weight, colors. Interested in customer reviews? Want to check the availability of certain accessories? No problem. Everything you would want to know is available on the electronic label.
Not only can you receive promotions and other product info specific to you and your buying history, but you will probably notice that you will receive more personal service from real sales associates. After all, they don’t have to run around changing labels with a black marker anymore. They are available to answer your questions and make knowledgeable suggestions.
All in all, it is an exciting time to be shopping at shelf edge. That’s where the action is, all on an electronic shelf label designed with you in mind.