Electronic Shelf Labels

Electronic Shelf Labels2023-01-05T19:03:39+00:00

Electronic Shelf Labels (ESLs) are revolutionizing the retail space by bringing the shelf edge into the Internet of Things era, helping to create shopping experiences that are more engaging, rewarding, personalized, and profitable. We help retailers optimize sales and margin at the shelf edge, where 90% of purchases are still made. Managed remotely, and wirelessly, ESLs cut out time-consuming manual updates, saving your workers time while reducing your printing costs.

With ESLs you can manage all of your barcode label information across every retail store in the country or the world if they are connected to your network.  ESLs give you the power to change promotions, pricing, images, and more across any specific item or every one of your items, all within seconds from your computer.  Imagine the cost savings in labor alone of not having to send employees aisle by aisle changing barcode labels or manually adhering to the latest promotional offerings to your goods.  You also eliminate the printing, the errors, and the cost of media. The system is tied to your POS system, so no product is ever priced incorrectly again. Talk to a ValuTrack Technology Specialist about the logistics of implementing ESLs into your organization.

Revolutionize the Retail Experience

Create agile, connected spaces that allow you to remotely update any number of labels, anywhere, in seconds. Price and promo strategies can be deployed with speed, agility, and consistency to price match, get ahead of competitors and respond quickly to big data insights. Freeing associates from manual label changes helps them focus on sales, while margins can be improved, too, by more easily graduating price reductions for overhanging stock or fresh goods.

  • Create personalized shopping experiences
  • Show detailed product information, stock visibility, social reviews, and more
  • Build trust by aligning online and in-store prices
  • Push tailored and location-based offers to customers using AR, NFC, and geolocation technology
  • Monitor customers’ and associates’ behavior and act on insights
  • Free associates to serve customers better than ever before

Superior Scalability and In-Store Engagement

Superior scalability and the fastest rollout capabilities allow you to easily deploy and manage millions of IoT-enabled electronic shelf labels, across thousands of stores. To put it in perspective, Display Data’s largest US and European customers have deployed ESLs in over 1,300 stores across 7 countries, each in under 2 years. When you implement Display Data into your stores you can expect highly secure end-to-end connectivity with unparalleled industry coverage, over-the-air (OTA) updates, and zero interference with Wi-Fi networks. Big data insight, combined with our IoT-enabled ESLs, drives powerful in-store customer engagement with AR, NFC, and geolocation technology.

  • Change any price, anywhere – at the speed of now
  • Price strategically, graduate markdowns, and more
  • Match or beat competitors’ offers in near real-time
  • Partner with brands to promote their goods on your labels
  • Reduce waste and protect margins
  • Save time and money on manual, paper pricing

Centrally Manage all of your ESLs

Display Data is leading the way when it comes to refining retail workflows with labeling. ESLs give you the ability to manage display labels from the tips of your fingers. Run by a truly enterprise-class solution using only a single server instance, smart electronic displays keep all your stores updated with accurate product pricing and information.

  • Free associates from manual pricing to focus on service and merchandising
  • Optimize inventory, by displaying stock levels and more
  • Ensure pricing and planogram compliance
  • Protect margins with graduated markdowns
  • Increase footfall by using data to plan product locations
  • Streamline your pick-and-collect services

Profit From Big Data

Our digital ESLs create connected stores that enable limitless label changes. If big data suggests matching competitors’ offers, it’s easy: You can change one shelf, at one location, or millions of labels, in every store, in seconds. Likewise, when big data insights identify product bundles that are selling well, it’s simple to create and distribute upsell content to the shelf-edge, and replicate successful promos across stores. Big data enables you to use insight into customers’ search histories, social interactions, purchases, and more, to send them precisely targeted offers to smartphones that are more engaging, rewarding – and profitable for you. What’s more, footfall data can be used to alert associates to customers who are dwelling in a certain area of the store, improving customer service.

  • Act on all big data insights and price recommendations with limitless label changes
  • Execute the right price and promo changes – at the right time
  • See what’s working, and optimize fast
  • Increase basket sizes
  • Monitor journeys to enhance the in-store experience
  • Monitor labels to create an audit trail for compliance (e.g., price changes have been made)

Chroma 16

Colors: Red, black, and paper white / Yellow, black, and paper white

Display: 1.7 x 1.9 x 0.5 in / 42 x 48 x 13 mm

Battery life: Long life changeable batteries. Typically lasts 4 years with up to 2 updates per day

Optional LED

Chroma 21

Colors: Red, black, and paper white / Yellow, black, and paper white

Display: 2.7 x 1.3 x 0.5 in / 68 x 34 x 13 mm

Battery life: Long life changeable batteries. Typically lasts 5 years with up to 3 updates per day

Optional LED

Chroma 27

Colours: Red, black, and paper white / Yellow, black and paper white

Display: 3.2 x 1.7 x 0.6 in / 80.2 x 42.9 x 14.7 mm

Battery life: Long life changeable batteries. Typically lasts 5 years with up to 3 updates per day

Optional LED

Chroma 29

Colors: Red, black, and paper white / Yellow, black, and paper white

Display: 3.4 x 1.7 x 0.5 in / 87 x 43 x 13 mm

Battery life: Long life changeable batteries. Typically lasts 5 years with up to 3 updates per day

Optional LED

Chroma 37

Colors: Red, black, and paper white / Yellow, black, and paper white

Display: 3.9 x 2.3 x 0.6 in / 100 x 58 x 14 mm

Battery life: Long life changeable batteries. Typically lasts 5 years with up to 3 updates per day

Optional LED

Chroma 42

Colors: Red, black, and paper white / Yellow, black, and paper white

Display: 3.9 x 3.3 x 0.5 in / 100 x 85 x 13 mm

Battery life: Long life changeable batteries. Typically lasts 5 years with up to 3 updates per day

Chroma 60

Colors: Red, black, and paper white / Yellow, black, and paper white

Display: 5.2 x 4.2 x 0.5 in / 133 x 107 x 13 mm

Battery life: Long life changeable batteries. Typically lasts 5 years with up to 3 updates per day

Chroma 74

Colors: Red, black, and paper white / Yellow, black, and paper white

Display: 7.2 x 4.8 x 0.6 in / 182 x 122 x 15 mm

Battery life: Long life changeable batteries. Typically lasts 5 years with up to 3 updates per day

Bluetooth integration available

Chroma 125

Colors: Red, black, and paper white / Yellow, black, and paper white

Display: 10.9 x 8.7 x 0.47 in / 278 x 221 x 12 mm

Battery life: Long life changeable batteries. Typically lasts 5 years with up to 3 updates per day

Bluetooth integration available

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