Retail Experiences for the Digital Age
Display Data ESLs create agile, connected spaces that allow you to remotely update any number of labels, anywhere, in seconds. Price and promo strategies can be deployed with speed, agility, and consistency to price match, get ahead of competitors and respond quickly to big data insights. Freeing associates from manual label changes helps them focus on sales, while margins can be improved, too, by more easily graduating price reductions for overhanging stock or fresh goods. And, by showing competitors’ prices and social reviews, you can persuade customers who might be showrooming to buy from you.
The fully graphical ESLs can be used to highlight promos and, more personal, engaging, and rewarding offers can be sent to customers’ smartphones based on their buying behavior – from search histories to past purchases. What’s more, you can partner with brands to promote their products on your labels, growing income from shelf edges that will be more agile, eye-catching – and profitable.
Superior Scalability and In-Store Engagement
Superior scalability and the fastest rollout capabilities to easily deploy and manage millions of IoT-enabled electronic shelf labels, across thousands of stores. This is proven with our largest US customer deploying across North America, and our largest European customers with over 1,300 store install across 7 countries, each in under 2 years. By implementing Display Data into your stores you can expect highly secure end-to-end connectivity with unparalleled industry coverage, over-the-air (OTA) updates, and zero interference with Wi-Fi networks. Big data insight, combined with our IoT-enabled ESLs, drives powerful in-store customer engagement with AR, NFC, and geo-location technology.
Profit From Big Data
Our digital ESLs create connected stores that enable limitless label changes. If big data suggests matching competitors’ offers, it’s easy: You can change one shelf, at one location, or millions of labels, in every store, in seconds. Likewise, when big data insights identify product bundles that are selling well, it’s simple to create and distribute upsell content to the shelf-edge, and replicate successful promos across stores.
Our ESLs put a name to data, enabling you to know who’s in-store. You can use insight into customers’ search histories, social interactions, purchases, and more, to send them precisely targeted offers to smartphones that are more engaging, rewarding – and profitable for you. What’s more, footfall data can be used to alert associates to customers who are dwelling in a certain area of the store, improving customer service.
Smarter Pricing. Stronger Profits.
Digitize the store to deploy price and promo strategies with speed, agility, and consistency. Spend more time with customers, shrink costs, and grow margins. Our eye-catching ESLs provide a blank canvas to automate the update of any shelf-edge, anywhere, in seconds – creating audit trails in the process. Such frictionless pricing frees associates to focus on customers while saving time and money.
Key processes are accelerated too. For instance, our Flash and Collect solution helps associates locate where stock needs to go, accelerating replenishment and returns management. And, with Scan to Position, associates can use a handheld computer to connect shelves with associated products to ease replenishment, online order fulfillment, and planogram compliance. Merchandising is improved too, with associates scanning QR codes on ESLs to view videos and planogram instructions to ensure the store is dressed as you intended.