Electronic Shelf Labels
Electronic Shelf Labels
Electronic Shelf Labels (ESLs) are revolutionizing the retail space by bringing the Internet of Things era to the shelf edge, helping to create shopping experiences that are more engaging, rewarding, personalized, and profitable. Displaydata ESLs give you the power to manage barcode label information, promotions, pricing, images, and more for specific items or every one of your items across every retail store in the country, all within seconds from your computer.
Bringing the Internet of Things Era to the Shelf Edge
Electronic shelf labels are replacing paper price tags around the world by optimizing sales and margins at the shelf edge. Connected to a central management system, ESLs allow remote control of pricing, promotions, and product information. With automated updates and dynamic pricing capabilities, ESLs enhance operational efficiency and customer experiences while enabling retailers to adapt quickly to market changes. We are revolutionizing retail, by combining IoT technology with streamlined pricing and information management.
Revolutionize the Retail Experience
Create agile, connected spaces that allow you to remotely update any number of labels, anywhere, in seconds. Price and promo strategies can be deployed with speed, agility, and consistency to price match, get ahead of competitors and respond quickly to big data insights. Freeing associates from manual label changes helps them focus on sales, while margins can be improved, too, by more easily graduating price reductions for overhanging stock or fresh goods.
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Create personalized shopping experiences
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Show detailed product information, stock visibility, social reviews, and more
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Build trust by aligning online and in-store prices
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Push tailored and location-based offers to customers using AR, NFC, and geolocation technology
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Monitor customers’ and associates’ behavior and act on insights
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Free associates to serve customers better than ever before
Superior Scalability and In-Store Engagement
Superior scalability and the fastest rollout capabilities allow you to easily deploy and manage millions of IoT-enabled electronic shelf labels, across thousands of stores. To put it in perspective, Displaydata’s largest US and European customers have deployed ESLs in over 1,300 stores across 7 countries, each in under 2 years. When you implement Displaydata into your stores you can expect highly secure end-to-end connectivity with unparalleled industry coverage, over-the-air (OTA) updates, and zero interference with Wi-Fi networks. Big data insight, combined with our IoT-enabled ESLs, drives powerful in-store customer engagement with AR, NFC, and geolocation technology. Just one communicator can manage 200,000 labels across 50,000 square feet – with no need for software or servers in-store. Got more space or labels? Just add more communicators.
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Change any price, anywhere – at the speed of now
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Price strategically, graduate markdowns, and more
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Match or beat competitors’ offers in near real-time
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Partner with brands to promote their goods on your labels
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Reduce waste and protect margins
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Save time and money on manual, paper pricing
Central Management
Displaydata is leading the way when it comes to refining retail workflows with labeling. ESLs give you the ability to manage display labels from the tips of your fingers. Run by a truly enterprise-class solution using only a single server instance, smart electronic displays keep all your stores updated with accurate product pricing and information.
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Free associates from manual pricing to focus on service and merchandising
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Optimize inventory, by displaying stock levels and more
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Ensure pricing and planogram compliance
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Protect margins with graduated markdowns
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Increase footfall by using data to plan product locations
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Streamline your pick-and-collect services
Profit From Big Data
Our digital ESLs create connected stores that enable limitless label changes. If big data suggests matching competitors’ offers, it’s easy: You can change one shelf, at one location, or millions of labels, in every store, in seconds. Likewise, when big data insights identify product bundles that are selling well, it’s simple to create and distribute upsell content to the shelf-edge, and replicate successful promos across stores. Big data enables you to use insight into customers’ search histories, social interactions, purchases, and more, to send them precisely targeted offers to smartphones that are more engaging, rewarding – and profitable for you. What’s more, footfall data can be used to alert associates to customers who are dwelling in a certain area of the store, improving customer service.
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Act on all big data insights and price recommendations with limitless label changes
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Execute the right price and promo changes – at the right time
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See what’s working, and optimize fast
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Increase basket sizes
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Monitor journeys to enhance the in-store experience
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Monitor labels to create an audit trail for compliance (e.g., price changes have been made)
Explore the Chroma Aeon Series ESLs
Explore the Aura Aeon Series ESLs
Explore the ESL Wireless Communicator
Dynamic Communicator
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Extensive Store Coverage: Up to 50,000 sq. ft. (5000m2) and up to 200,000 ESLs from a single Communicator which can be extended with additional Communicators
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Dimensions: 158 x 115 x 35mm 6.2 x 4.5 x 1.4
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Operational: 1 x 10/100Mbit Ethernet port, Industry standard IEEE 802.3af-2008 PoE specification, Class 2 1 x DC power input (optional)
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Communication: 868MHz or 915MHz ISM Band 2-way wireless
We’re Here to Help
Contact us to Start the Modernization Process
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